What is Amazon brand registry?

Amazon Brand Registry is a program that helps brand owners protect their intellectual property and create an accurate and trusted experience for customers on Amazon. By enrolling in Amazon Brand Registry, brand owners can access a range of tools and resources that help them protect their brand and intellectual property rights, including:

1. Enhanced Brand Content: Brand owners can use Enhanced Brand Content to create visually-rich product listings that showcase their brand and product features.
2. Brand Protection Tools: Amazon provides tools to help brand owners protect their intellectual property rights, such as the ability to report suspected infringement, create and manage automated alerts, and access a team of brand protection specialists.
3. Global Brand Registry: Amazon’s Global Brand Registry provides a single, global point of contact for brand owners to manage their intellectual property rights and brand protection on Amazon’s marketplaces worldwide.
4. Amazon Storefronts: Amazon Storefronts is a feature that allows brand owners to create a custom storefront that showcases their brand and products, providing customers with an immersive shopping experience.
5. Brand Analytics: Brand owners can use Brand Analytics to gain insights into customer behavior, such as how customers are discovering their products and what search terms they’re using to find them.

To enroll in Amazon Brand Registry, brand owners must have a registered trademark and provide evidence of their ownership of the trademark. By enrolling in Amazon Brand Registry, brand owners can build a stronger and more trusted brand presence on Amazon, protect their intellectual property, and provide a better experience for customers.