Paid advertising, also known as pay-per-click (PPC) advertising, is a form of online advertising where businesses pay to display their ads on search engines, social media platforms, or other websites. Advertisers bid on specific keywords or audience targeting options to reach a specific audience.
Some examples of paid advertising include:
- Search engine advertising: This involves placing ads at the top of search engine results pages (SERPs) for specific keywords. Businesses bid on keywords and pay each time a user clicks on their ad.
- Social media advertising: This involves placing ads on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can target specific audiences based on demographics, interests, behaviors, and more.
- Display advertising: This involves placing ads on websites that are part of a display network. Advertisers can target specific audiences based on demographics, interests, and behaviors.
- Video advertising: This involves placing ads on video-sharing platforms such as YouTube or streaming services such as Hulu. Advertisers can target specific audiences based on demographics, interests, and behaviors.
Some benefits of paid advertising include:
- Targeted reach: Advertisers can reach a specific audience based on keywords, demographics, interests, and behaviors, increasing the likelihood of conversion.
- Measurable results: Advertisers can track and measure the performance of their ads, including the number of clicks, conversions, and return on investment (ROI).
